Our expertise

Our primary focus is to help clients grow their business and stay ahead of the competition.

We have wide expertise in both consumer brands and B-to-B gathered in projects conducted in various industries.
We are operating in Western and Eastern Europe, in Romania, Serbia, Poland, Netherlands, Spain and Germany. With our headquarters in Bucharest, we are experts on the Romanian market.

Growth strategies

To assess the full potential of a company we conduct a thorough analysis of the internal capabilities combined with an analysis of the competitive environment and market needs. This implies a quantification and prioritization of various growth scenarios, such as entering a new segment or developing a new line of products.

Among the growth strategy projects that we conducted:
•Assessing the growth potential in the diary sector and building the road map on how to achieve it
•Repositioning or launching a new line of product in the grain sector
•Assessing the potential of a merger between two FMCG companies
•Assessing the potential and building the business plan of entering a new geographical market in the condiment sector
•Quantifying the potential of entering a new service segment with a new concept.

Marketing & Brand strategies

Through cutting edge research techniques we get in-depth - often hidden - customer insights that we further use to build competitive marketing strategies.

To ensure that there is no disconnection between market research and marketing strategy we conduct the market research ourselves. In this manner we take responsibility for the research findings but also for the entire strategy that results from these findings.

Our integrated approach covers from planning and research, to building the marketing strategy and the marketing plan, to the final implementation, monitoring and ROI analysis.
As such we can ensure not only the best strategy but also a strong implementation with visible results in the bottom line.

Among the results envisioned, the proposed strategies can enable the companies to penetrate the marketplace, increase market share, strengthen existing customer relationships and increase profitability.

Marketing research

Unique customer insights are vital to ensure sustainable strategies. To gather these insights we use cutting edge research methodologies, such as:
•In-depth ethnographic research for both consumer and B-to-B
•Behavioral and lifestyle segmentation
•Analysis of consumers’ perceptions and expectations, attitudes, brand image, purchasing behavior, usage patterns

New market entry

Entering new markets, either geographically or in a new product category, can be especially challenging. It often involves adapting several business processes simultaneously to a market situation that the company is not so familiar with. Entering a new market does not only involve developing new products and getting new clients but also, repositioning brands, finding new routes to market and adapting distribution systems. This complexity is one of the main reasons that many of product introductions fail. A new market entry specialist can maximize the potential success of the entry.

Innovation and product development

Between 40% and 90% of all product introductions fail – depending on the category*. Careful planning of the innovation process can increase the success rate of a new product introduction. This includes:

• idea generating based on hidden, not yet outspoken consumer needs
• validation of market potential
• building and fine-tuning the concept
• constructing a marketing plan to increase the innovation’s success rate.

*Source: harvardbusiness.org

SSP methodologies:

(a) "demand mechanics © " a method that combines ethnographic research with behavioral observation to get the most hidden demand forming patterns and generate valuable consumer insights.

(b) "the marketing platform ©" a tool that serves as the heart of the marketing actions that covers brand strategy (positioning, brand architecture, brand template), portfolio strategy (products & pricing), communication strategy & channel strategy.

(c) "the growth platform ©" a tool that combines market potential analysis and company capabilities to help unhide the unexploited potential.